Axel ThorsonDigital Business & Data Solutionist

Data. Systems. Processes.

About Me


One day as a curious seven year-old while out with Mom, I knocked a rather expensive clock off a shelf in a store. It landed on the floor, face broken, with its gears scrambled in all sorts of unlikely positions. Even at that age I knew that “we” had just purchased a clock — and not a terribly useful one. In an effort to redeem myself, I promised to fix it. Nobody’s hopes were very high.

Several days later, with some coaching from a patient grandfather, the clock was ticking away again. The feeling of satisfaction was the best thing I could’ve imagined. That’s when I first realised

I have a knack for solving problems — figuring things out and putting the pieces together to save money and time.
I like inspiring others to do the same.

The passion for solving problems and creating value has stuck with me. Today I make systems talk to each other, wrangle data, write code, revamp processes, and string words together in several languages. I thrive on streamlining processes and getting the most out of data. See more below under Skills.

When I’m not in front of a monitor, you’ll probably find me on a mountain trail with a backpack and tent, paddling a kayak or in scuba gear chasing sea turtles around a reef.

Be in touch if you have a data project you’d like to bounce around. Or if you just want to compare adventures over a cup of coffee.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

- Steve Jobs -


/What I do

This is what I do for HR (Human Resources) and Digital Marketing organisations, whenever possible by using Lean/Six Sigma principles for continuous improvement. See CV Highlights below for examples.


Increase bottom line by analysing data to spot trends, opportunities and risks.


Create efficiency
by automating, optimising and integrating systems.


Improve speed of delivery by optimising and standardising processes.


Sell products and services by informing, entertaining and educating.


Coding Languages
Linux-Apache-MySQL-PHP (LAMP) stack, Python, Java, VisualBasic/VBA, JavaScript, jQuery, JSON, HTML, CSS.
Plus other languages and related frameworks.
RDBMS: MySQL, PostgreSQL, MS-SQL, DB2. Flat: IBM Lotus Notes/Domino.
Content Authoring & LMS
LMS: Cornerstone, Moodle, WBT Manager. Authoring: Dreamweaver, Captivate, Articulate, WordPress…plus custom coding to the SCORM API.
Sitecore Certified Marketer, Sitecore Certified Technology Specialist; Microsoft Certified Trainer (MCT); IBM Certfied Trainer; Google Analytics IQ.


2million miles flown
7languages spoken
21years of experience
7000manual work hours saved

CV Highlights

Dec 2015

Data Consultant/Project Manager

Copenhagen, Denmark (2016-present)

Developed requirements specification and mock-up for digital marketing/sales CRM solutions for regional pharmaceutical sales representatives. This became a software specification for iOS-based applications that uses industry data to optimise routing and timing of customer visits in order to target high-yield accounts more efficiently.

Senior Manager, HR Master Data

Arla Foods - Århus, Denmark (2013-2015)

Established new HR Master Data department one year ahead of industry norm. Included data quality standards, normalizing data, hiring staff, creating training program for staff worldwide and implementing new business processes.

Optimised master data quality to high 90-percentile to be used with confidence in corporate financial reports. This eliminated duplication of effort, saving an estimated 200 hours of work annually.

Established offshore service centre operations reducing staff costs by 30%.

Apr 2014
Jan 2013

Senior Digital Adviser, Global Marketing

DSV A/S - Brøndby, Denmark (2013-2014)

Increased marketing KPIs consistently by 1-3% monthly through continuous improvement planning and consulting with regional stakeholders.

Automated marketing statistics collection, analysis and report generation via custom-coded solutions (Sitecore, Salesforce, PHP, JavaScript). This cut implementation time by 8 months and saved 30-40 hours of work per month. The solution continues to be used today.

Senior Web Content Developer

Group Health - Seattle, USA (2009-2011)

Streamlined processes using Lean principles and custom-coded solutions, reducing manual input by 25%-30% while minimising errors and improving delivery times.

Integrated HR Talent Management (Taleo) and Learning Management Systems with other HR systems resulting in a 20% improvement in compliance goals.

Developed LMS/SCORM-based e-Learning, quantified results and consulted with Legal Department to improve competency and satisfy compliance requirements. Continual Improvement Plan reduced risk of compliance violations and saved USD 250,000 year in external training costs.

Jun 2009
Oct 1995

Principal, Manager,
Business Systems Analyst

Prism International - Seattle, USA (1995-2008)

Analysed and consulted on business systems worldwide, most often resulting in an engagement to optimise and automate the organisation's workflow, and provide training in the new system. On average, this reduced clients' process time by 15%-20%, cut costs by 10%-15% and increased revenues by 5-10%.

Managed team of software developers, consultants and trainers responsible for over 200 consulting and training engagements that saved clients thousands of dollars via improved use of data and automated processes.





/Get in touch